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Job LocationCalgary, AB
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned

Job Description

Open to RemoteThe Marketing Science Analyst works closely with agency colleagues to identify, prioritize and address clients’ business objective and drive strategic and tactical marketing recommendations for our clients. This requires solid knowledge of tracking and measurement, data visualization, testing and evaluation, data integration and the required technology. SMA is expected to develop an understanding of common client customer behaviors and work with internal team to craft custom data reporting and practice for each client. Will have a deep understanding of the value of goal mapping to demonstrate ROI to our clients.They will enjoy working with other expertise to learn and contribute to the overall success of an initiative.Accountabilities include:Contribute to the development of the marketing science discipline internally, supporting the direction of data and insight driven strategyEstablish framework and execution of the industry benchmark productOwn Marketing Science deliverables across a broad range of initiatives including the designing, building and automating of analyses, reports, dashboards and vendor managementManage day-to-day definition, implementation and auditing of tracking tags/codes across multiple digital platformsContribute to the ideation, development and execution of measurement strategies and frameworksResponsibilities/DeliverablesUnderstanding of Web analytics, direct response marketing measurement, traditional marketing metrics and key performance indicators Desire to seek and improve data and data analysis processes Experience in combining and implementing analytical and creative problem-solving techniques and approaches Ability to interpret information and communicate effectively to co-workers at multiple levels of our organization Attention to detail and quality work output in a fast-paced environment Provide regular reporting of marketing campaign metrics Perform data analysis and report preparation using various tools, including MS Excel and SQL Server Assist in defining key performance indicators for inclusion in and development of multiple dashboards Integrate multi-channel marketing performance data into the marketing database and reporting systems (lead attribution, call tracking, email marketing, marketing automation, online media, Google Analytics, etc.) Implement marketing and website tracking via a tag management system Assist with email marketing campaign landing page set up and reporting as needed Must-have skills/experience: (2-4 years of experience)Bachelor’s degree in Information Technology, Business, Marketing or equivalent related education 2-4 years’ experience in the marketing analytics field Proficiency in Microsoft Excel at an advanced level, including the ability to import data from multiple sources, organize data using pivot tables, macros and advanced functions, and create charts to visually display data. Expertise in Salesforce with the ability to create and export reports Experience with Alight analytics and dashboards is an assetExperience with Google Analytics and Google Tag Manager required with Google Data Studio knowledge a plus Team PlayerWho AdFarm is:We help businesses talk to agricultural, agribusiness and rural audiences in a way that makes sense. In order to succeed, AdFarmers need to understand the farm audience better than any other communications company. We do this by driving deeper.AdFarm intends to be a catalyst for the advancement of agriculture so we continue to unearth ideas that help us understand farmers and the factors that influence their buying decisions.This knowledge helps us craft messages that persuade, attract and intrigue farmers.The four AdFarm offices are based in Calgary, AB; Guelph, ON; Fargo, ND; and Kansas City, MO Grow your career with AdFarm:Apply directly to this ad or send your resume and cover letter to grow@adfarm.com. Preference will be given to those candidates who are able to demonstrate past account management successes.


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